The Campus Image Program

Reaching People Who Matter To You: Simple Steps to Redefine Your Campus Image

Are you taking the smartest approach to managing the way your community views your organization? Is the exposure you’re getting really the exposure you want? Do your members understand and live your organization’s values? Is your group’s campus image holding it back?

Tait teaches participants how to use the tools of marketing and PR to refocus their outreach efforts to foster a growing and energized organization.  This isn’t your typical “public relations” approach. Tait uses years of experience as a communication and marketing professional to help student leaders understand how their group’s actions impact their relationships with the people who matter most to them—other students, parents, administrators, the local community or even their own members.

Students will take away an ability to shape a strong campus brand, with an emphasis on effective language and the positive, proactive use of popular communication tools. Tait custom-fits each presentation to meet your needs, whether you are doing a focused student government retreat, a session on image for your fraternities and sororities or a staff training session for campus advisors.

Tait is funny, conversational, brutally honest and practical. It is his goal to help student leaders shape their campus reputation by critically examining their current image and figuring out how it aligns with the values of their organization.  Participants will leave the program with tactical approaches they can use to build or enhance their organizations’ brands on campus and beyond.

This keynote is the next generation of Tait’s popular program, “Breaking Through the Clutter: Cleaning Up Your Campus Image.”