Research

Dr. Tait Martin is the President and CEO of The iNSiGHT Cooperative.

The iNSiGHT Cooperative is an international network of researchers and industry professionals that helps clients focus their outreach messages, build stronger relationships and develop programs that better define the way they reach the people who matter to them.

Specifically focusing on innovative research techniques, the Co-Op primarily works in the fields of health, education, safety, economic development, entrepreneurship, environmental sustainability and human behavior change.

Why the cooperative exists:

The iNSiGHT Cooperative started to fill a specific need in the social marketing, advertising and public relations fields. Too many times, agencies conduct research with no one on staff qualified to do so.  Or, worse yet, someone on staff “thinks” they know how to conduct solid research and comes to false conclusions or indefensible results. We are not an advertising agency or public relations firm.  Rather, the Co-Op partners with agencies as their research and strategy arm to provide insight on their issue or creative solutions to their campaigns.

Click on the note to be taken to The iNSiGHT Cooperative.